'Bout Money: The Brand + Business
The Origin
Hometeam Apparel in Greenbrier Mall used to print the "Boutmoney" tees that our founder, Snoop, would soon see worn all throughout his high school. The constant questions about the name (where it came from, what it meant, etc) never stopped, which kept people talking. After graduation, that buzz turned into something real.
The name itself started as a mindset before it became a brand. The goal was to lead, not follow; and to build something from scratch instead of copying what everybody else was doing.
Our Story
Atlanta is at the core of our inspiration. In Black Hollywood, getting fly isn't optional; it's the standard.
That same mentality shapes everything BoutMoney makes. The brand is built for both those who've already got their fashion figured out, as well as the ones still finding their way in — simple, wearable pieces that work together in different ways.
Focus. Efficient. Prepared. That's the energy woven into every drop.